As Challengers dominated the cultural conversation, DDA worked with Amazon/MGM Studios to promote this buzzy blockbuster from all angles.

Our digital publicity campaign kicked off with a flurry of activity. We orchestrated press coverage that spanned online outlets, podcasts, and the digital counterparts of print publications. This resulted in a tidal wave of press inquiries  – all of which were managed by DDA. We held film screenings for journalists to ensure that the most impactful voices were heard. Our team also oversaw Zendaya, Mike Faist, Josh O’Connor, and Luca Guadagnino on their highly-selective interview circuit.

Another shining moment was the Los Angeles Premiere of Challengers. The carpet coverage of Zendaya lit up across digital platforms, and our efforts didn’t stop there. DDA also coordinated interviews with crew members, tennis consultants, and the hair and makeup teams, securing pieces in prestigious outlets like Women’s Health, Allure, and Elle.