Keenan Lam x Adobe

Keenan's journey with Adobe began with a dynamic user-generated content video for their UK Instagram page, showcasing the impressive Creative Cloud software package. The video quickly gained traction, racking up over 300,000 views, 400 comments, and 2,500 saves. This success paved the way for a deeper collaboration, leading to four larger-scale social pieces focused on the latest Al developments within Adobe's software suite.

With DDA at the helm, this partnership continued to flourish, as Keenan attended key events like AdobeMax and the Adobe Photography Community Reception. What started as a single campaign evolved into a long-term relationship with a global brand. The results speak for themselves, with the expanded efforts generating over 1.5 million views and reaching 1 million users on Instagram. This journey reflects the power of creativity and collaboration in building meaningful connections.