DDA collaborated with Disney+ to build an experiential out-of-home campaign that was part photo opp and part easter egg for the new chapter of Goosebumps: The Vanishing.

Our Creative Team end-to-end produced an interactive mural placement in Williamsburg, Brooklyn. We steered the vision from conceptualization and media acquisition to ensure that the hand-painted mural with 3D extensions were built-to-spec.

Over the 4-week media flight, our mural worked as the backdrop for influencer capture, a shoot with show talent, and a fan pitstop for merch giveaways. This was more than a billboard. It was a masterclass in cross-functional collaboration between DDA and Disney+ Social, PR, and Paid Media teams.