In a bold move reflecting the trend of young tweens turning to anti-aging and chemically strong beauty products, Dove partners with DDA and the expertise of GIMA’s Creator of the Year, Izzie. Tasked with shaping their social media presence while aligning with a larger out-of-home (OOH) campaign, Izzie crafted innovative ideas that resonated with the brand’s values.

Her creative vision came to life in a captivating video that was selected to feature prominently in both OOH and cinema campaigns. The impact was undeniable; the campaign went viral, capturing widespread attention and generating extensive press coverage. It quickly garnered multiple awards, solidifying its status as a standout project.

This collaboration showcased the power of Izzie's insights, positioning her as a key influencer in the campaign’s success. One of our talents shone brightly in a global OOH campaign for one of the biggest brands in the world, marking a significant achievement in the industry. The partnership with Dove and their social agency, Ogilvy, highlighted the importance of creativity and strategic thinking in modern marketing.