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Nespresso

DDA’s partnership with Nespresso is multi-faceted. Since 2019, managing paid influencer ambassadors for Nespresso has been an annual endeavor. The strategy blends loyalty with discovery, working with familiar faces while seeking out new talent gaining traction online. Ambassador campaigns not only celebrate the spirit of online trends, but also reinforce the brand's connection with its community through an engaging, native style of storytelling.


Not only that, but Nespresso’s social strategy has steeped success! The DDA team tapped into social listening to uncover audience behavior, paving the way for engaging content plans and partnerships. Through organic social channels and authentic audience connections, the focus became clear: Nespresso isn’t just about coffee; it’s about fostering a community that embraces the mindful art of living.


The Nespresso team even collaborated on David Beckham’s social posts to add another layer of connection and excitement, blending creative direction with a global star and elevating Nespresso’s brand presence.

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