Your Summer Obsession, Off Campus

Press play on another hockey romance where the ice was 🔥hot 🔥but feeds were 🔥🔥 even hotter. 🔥🔥

Off Campus skated into 3rd place for Prime Video’s biggest launch of all time with over 36 million viewers globally in its first 12 days of release. Who was behind the inescapable chatter on social? DDA of course.

From channel launch through the growth of over 2.85M+ followers in less than 30 days, DDA fed the thirst machine with a constant drumbeat of fan-centric love. We led a highly vocal community management effort that was sharper than the teams’ skates. DDA was also behind the scenes with Prime Video and talent for pre-release marketing shoots, junket captures, and custom content opportunities. 

To keep fans locked in, we dropped a two part microsite where fans enrolled in the fictional Briar University to generate their own Student IDs and complete episodic quizzes.

This show was a moment so big that celebs and influencers took to social to join the cultural convo with us including shoutouts from Jennifer Lopez, Harry Styles, Maggie Rogers, Noah Kahan, Remi Wolf, Jimmy Fallon, Kelly Clarkson, Jake Shane and more.

That’s enough flexing from us - it’s time to hit the showers … until season 2.