Mobilising fandoms and introducing the magic of Ghibli to new audiences.

For Hayao Miyazaki’s triumphant return to cinema, we conjured up some pure Ghibli magic for the UK release of The Boy and The Heron, whisking audiences away on a soaring campaign that generated massive social engagement and drove ticket sales for both the English and Japanese dubs.

The campaign was such a success that we were commissioned to build a dedicated social home for Studio Ghibli UK, ensuring the magic lives on! With this, our content strategy shifted from title content to always-on brand content, in which social listening to tap into fandoms and trends became key—because who knows Ghibli fans better than Ghibli fans?