Tati’s journey with YouTube began when she was approached to create user-generated content for TikTok, promoting the long-form platform. The result? A viral sensation that garnered an astonishing 19.9 million views. This success led to a contract for Tati to continue championing YouTube on TikTok.

In May 2024, Tati stepped into the spotlight as one of two London ambassadors for YouTube’s national flypostering campaign. This marked a significant evolution from her initial UGC project into a large-scale, physical campaign.

DDA facilitated incredible out-of-home coverage, and what began as a single video then blossomed into a dynamic collaboration that showcases Tati as a rising star in the industry.