Tubi’s 2025 Super Bowl Commercial encouraged viewers to embrace their streaming passions, and DDA was tapped to turn this idea into a six-week social campaign following the big game. Our creative team quickly got to work.

We produced a suite of custom A/Vs to run on social media after the commercial aired. We developed a Custom A/R Filter for TikTok and Snapchat media buys. And for our final trick, we invented a science* called Tubi Genre-ology. This was a campaign extension that featured an interactive microsite, a fake product stunt, and an intricate web of influencer partnerships.

DDA’s efforts helped Tubi score the ultimate touchdown, which is being the most talked about brand on social during the 2025 Super Bowl.

*Tubi Genre-ology is not a real science. But head to mytesttubi.com to find out what genres live inside of you.