London / New York / Los Angeles / Dubai – May 1st, 2025 – Global communications agency DDA is leveraging its 50-year history and expertise in entertainment to launch DNA – a global strategic brands vertical that will leverage the connective tissue across entertainment and brands through campaigns, brand partnerships, talent relations, social media and events. Founder of luxury brand consultancy BSBP Bethani Stainfield-Bruce is coming on board as SVP, Brand Partnerships and Talent Relations, based out of DDA’s London office. DDA is also entering into a joint venture with Dubai based brand publicity heavyweight Sophie Toh to create DDA’s DNA offering across the Middle East, which Toh will oversee as Managing Director.

Led by Julie La’Bassiere, DDA’s Chief Strategy Officer, DNA will tell brand stories by developing bespoke and creative ways to communicate compelling and sustainable campaigns that leverage DDA’s entertainment relationships - maximising opportunities for brands and other partners. The division includes Laura Fields, now Director of Strategy and Planning, and Sonia Lehal, Director of Brand Social.

Before founding BSBP which specialised in creating strategic partnerships, connecting brands with the film, music and entertainment industries, Bethani was formerly Director of Special Projects at global luxury communications agency, Karla Otto. Prior to that she held roles as Head of Events at Finch & Partners and Events Manager at Harrods. Her wealth of experience throughout her career includes working with esteemed clients such as CHANEL, Dior, A24, MUBI, Bvlgari, dunhill, Jaeger-LeCoultre, Mercedes-Benz, LOUIS XIII Cognac, Jameson Whiskey Audemars Piguet, Paul Smith, Billionaire Boys Club, and AMI Paris.

Sophie started her career at Brunswick Arts in London before moving to Dubai and founding TOH Public Relations in 2009. Over the next decade, the agency was widely recognized as one of the most successful consumer agencies in the region, with a client roster including Airbnb, Deliveroo, Ferrari, Majid Al Futtaim, Nusr-Et, Patek Philippe, The Diriyah Gate Development Authority, VIACOM CBS, ZUMA and numerous luxury hotels and tourism destinations from Peninsula Hotels to the Shangri-La. Sophie fully exited the company in 2024, following the company’s acquisition.

On behalf of the DDA Board, DDA’s CEO Lawrence Atkinson, commented “Under Julie's strategic leadership, DNA unites two leading global brand experts with unrivalled credentials, leveraging DDA's entertainment and culture influence to deliver impactful results. Both Bethani and Sophie are powerhouses in the luxury brands space, with relationships that perfectly compliment DDA’s film and television expertise. And with DDA’s existing ties in the Middle East, DNA’s new Dubai footprint is the natural next step to bring value and imagination to client campaigns.”

DDA has seen significant expansion over the past year – recently launching a corporate communications department in the New York office, which now also includes a Domestic Film & Series Publicity Division and Creative Services. The company also recently launched a live content division with veterans Richard Adamson and Louis Kemsley which works alongside its live event production, social media content production and design and creative capabilities in London. With a staff of 150 across offices in Los Angeles, New York, London, and now Dubai - DDA offers a global service to a curated roster of clients.

Contact:
corporate@ddaglobal.com

ABOUT DDA
DDA is a leading global creative marketing and strategic communications agency working in the entertainment and brands spaces. With offices in Los Angeles, New York and London we offer a bespoke service and truly global reach for festivals, networks, platforms, producers, distributors, financiers, government organisations, and brands.

DDA provides creative and insightful strategies, tailored campaign solutions, and a ‘round-the-clock’ service across all the agency’s lines of business, which includes US and UK Film and Series Campaigns, Strategic Consumer and Corporate Communications, Influencer management, Social Media, Personal Publicity Representation, Design, Creative Studio, International and Festival publicity, Live Event Production and Awards.

www.ddaglobal.com